The number of classic menswear enthusiasts-turned-bloggers, and enthusiasts-turned-makers in the recent past has spiked. Through their burning desire and passion to create, they've managed to carve out a niche.
No mean feat. And they've earned the respect of many by doing so.
Whether they're happy keeping it small, or diving in head-first and earning a living from it, product mix and development is key. Men are creatures of choice and comfort, and prefer to give their loyalty to brands - whether for quality or cost. Providing choice variety can mean the difference between losing their business, or retaining them for the long term.
One risk-mitigating approach to diversifying your product offering is through collaborations.
Rather than go at it alone and start from scratch, a collaboration represents a strategic approach for a brand to segue from their core offering to a mix of complementary products.
By doing so, not only do collaborating brands leverage each others reach and skills, they tap into a creative collective full of ideas.
Ideas are what matter in today's world. Ideas are behind innovation.
An idea to pay tribute to the nature and beauty of the Swedish landscape is what led to the collaboration between Blugiallo SE and R. Culturi. And the result is a beautifully designed collection of pocket squares - the brainchild of the collaboration.
The collection is aptly named "Welcome North," chosen to signify its Swedish lineage. Carefully curated and produced by R. Culturi, this collection complements the essence and aesthetic of Blugiallo's premium made-to-measure service of tailored clothing.
A series of of stunning hand-drawn motifs make up the collection through another collaboration with a homegrown talent, Boras-based artist Sara Johanna Svensson.
What makes this collaboration unique is the fact that the founders of Blugiallo are also from Boras, and wanted to connect with their roots, while still paying homage to Sweden.
In her signature minimalist style, each of Sara's five works of art have been reproduced and hand-crafted in Italy as luxurious silk pocket squares.
Casa di Sartoria has an exclusive preview to the collection prior to its official release this Saturday at Blugiallo's atelier in Stockholm.
Exclusive preview to the collection of pocket squares.
This collection invites you to take a journey across the Land of the North and experience the beautiful and mysterious landscapes of Sweden through the artwork of Sara Johanna Svensson.
In each composition the sun plays an important role, just as it does for the country, nature, and people of Sweden. From the barren cliffs of Gotland to the gate of Lapporten, welcome North.
For centuries, the sea stacks of Gotland have been shaped by the vast eastern seas, forming the iconic symbol of Sweden’s largest island.
The quiet sunset recreates the feeling of harmony and calm that many people find on Gotland's beaches.
This artwork represents the simplicity and tranquility of our four elements, earth, wind, water, and fire, found in an environment of pure and flawless nature.
Undisturbed by society, Jätturn is one of few such places in the world.
Gates to the Unknown
The majestic gate Lapporten, visible from many miles away, is an unmistakable bastion for the expanses of the northern landscape.
This work illustrates the melancholy of the beautiful mountains and the uncertainty of what lies beyond.
Northern Lights illustrates the magnificent interplay between nature and the heavens, found only in the most northern parts of Sweden.
Undoubtedly, it is one of the most wondrous and powerful spectacles that our world has to offer.
This piece symbolizes the sensation of absolute freedom and unbound happiness that people come to experience on the west coast of Sweden.
The lonely boat in the water and the cottage at the edge of the cliff represent an undying longing to be out in the open sea.
About the artist - Sara Johanna Svensson
Sara has a background in Interior Architecture and is currently studying Photography at the Valand Academy of Arts in Gothenburg.
Her artwork combines various techniques and mediums, including photography, watercolor, and pencil and is characterized by its playful minimalism and light colors.
About Blugiallo SE
Blugiallo offers high quality made-to-measure garments sourced from the best mills of Europe (mainly Italy and Great Britain).
Through their broad selection and the flexibility to customize every piece, they provide customers a complete classic menswear wardrobe - always up to date with the latest technology and materials available.
About R. Culturi
R. Culturi represents artwork by illustrators, painters, and artists from around the world. Every piece in the R. Culturi collection is an original work created by an artist that was researched and selected.
It is with this philosophy in mind that they produce men's and women's accessories, by celebrating the artist as much as their work.
Blugiallo and R. Culturi will be hosting an open house on Saturday, January 28th from 4 PM to 8 PM at Kommendorsgatan 15 in Stockholm. The collection will be officially unveiled to all guests in attendance
If you happen to be in Stockholm, this is an event certainly worth checking out. RSVP via link below.
All photos courtesy of Blugiallo SE and R. Culturi.