Redundancy seems to be a common characteristic among menswear brands these days. Working in the classic menswear industry myself, I can assess that there’s definitely a lack of inspiration among brands, often re-using the same concepts and ideas endlessly.
Discovering new menswear brands: R. Culturi
Therefore, when something refreshing catches my attention, it is just natural that I give it a closer look. This has been the case with R.Culturi - a new brand focusing on producing neckties, pocket squares and scarves. Before I continue, I’d like to say that this isn’t your average accessory brand, re-using the same materials as numerous other companies and only changing the brand logo.
R. Culturi's handcrafted accessories - designed by international artists.
R.Culturi produces high quality, carefully curated goods. In fact, what caught my attention was the fact that each design printed on their accessories is in fact designed by an artist, before being developed onto a fabric. They strive to collaborate with a variety of artists, ranging from classically trained painters to digital artists from different parts around the world.
Quality wise, it’s as good as it gets. The weight of the silk and the lining ensure a beautiful knot. The carefully rolled edges contribute to the overall aesthetics of the product and the way the tie drapes, which to a trained eye, is the most important aspect. The product is masterfully put together and it proudly symbolizes the character of R.Culturi.
Hallmarks of a superior necktie.
After experiencing with many different brands, fabrics and tie constructions, I must say that this particular one feels superior from what I’ve experienced before. As mentioned above, this isn’t just another standard product. It has its own identity which is felt each time you interact with the tie. The Italian savoir faire is aesthetically present in every possible way. The width of the tie is timeless - modern, yet still respecting the somewhat conservative norms of the sartorial world.
These quality accessories are lifetime investments. Choose wisely, and you’ll always keep them in your rotation. Remember that quality defies quantity, and this is definitely a department in which that rule must be applied.
This article was originally published on Style Attorney.